Computer Graphics Assignment 1 ( Logo Redesign )

We have to choose a known international logo to redesign by using Illustrator , and customise it to fit local culture or local settings . In other words , we are to recreate a company logo to fit the localise conditions .

So i chose FireFox which is free and open source web browser , FireFox is the famous by the second most widely used browser . Belowe is the original logo of FireFox .

Research and reference :
http://en.wikipedia.org/wiki/Mozilla_Firefox
http://en.wikipedia.org/wiki/History_of_Mozilla_Firefox

So coming up the question is how i can redesign for the logo FireFox ?!

Look at this logo FireFox , there is combination with a fox and an earth , because i'm from China , so i have to use my own culture in this logo . Hence , i did some research for several Chinese culture and found that Peking Opera suit the design most and able to represent Chinese culture at the same time .

I remained the original idea of the fox which is like the style of symbol , I applied the Peking Opera mask onto the design and replaced the earth icon . Besides , i also used colors which can be seen in most of the Chinese traditional design and also China National's Flag such as red and yellow .

So i came out with this idea and sketched it ...

Following of the steps how i redesign :

Firstly I used Ellipse Tools . By holding shift , I created a round shape for the Icon shape . A mask's photo was imported and the shape and the pattern of the design was traced by using Pen Tool . Mesh Tools was applied onto the round shape which i drew to create inner shadow effect . After that , the traced mask was moved and fit to the round shape by using Selection Tools . The color of the shapes in the mask icon was edited one by one by using Selection Tools , Gradient Tools , Mesh Tools and also Eyedropper Tools . The fox figure was traced by the same technique mentioned . When two element was done , I grouped the shapes in to two which is the fox and the mask icon .

Effect>Style>Drop Shadow has been applied on the fox figure . For the highlight of the mask icon , Ellipse Tools has been used to draw an oval and filled with Gradient of white to grey , opacity was set to 50% and the Blending mode is lighten .

SO NOW , here is the FINAL RE-DESIGNED LOGO

Description about the logo :

According to Ancient and Heraldic traditions much symbolism is associated with colors .

The colors on the Chinese represent the folllowing :
Yellow - the color of the royal famliy

Orange - brilliance , harvest
Red - bravery , strength & valour . The red field also symbolizes the unity of the Chinese people .

Peking Opera of China is a national treasure with a history of 200 years . Beijing Opera is the most significant of all operas in China , and it has a richness of repertoire , great number of artists and audiences , that give it a profound influence in China and plays a large role in Chinese culture . http://en.wikipedia.org/wiki/Beijing_opera